5 Social Media Strategies Every Bar and Café Should Be Using in 2025

In 2025, Social Media Isn’t Optional - It’s Your Best Bartender

The hospitality industry is more competitive than ever, and your bar, café, or restaurant needs more than just great food and drinks to stand out. You need a social media strategy that works. At Bistro Social, we help venues like yours turn likes into loyal customers. Here are five strategies you should be using right now.

1. 🎥 Short-Form Video Is the New Word of Mouth

TikTok, Instagram Reels, and YouTube Shorts are dominating attention spans. A 15-second video of your bartender shaking a cocktail or your chef plating a dish can reach thousands - sometimes millions.

Try This: Film a “day in the life” at your venue or a quick how-to for your most popular drink.

2. 📸 Turn Customers Into Content Creators

User-generated content (UGC) is gold. When guests tag your venue or share their experience, they’re doing your marketing for you. Reposting their content builds trust and shows off your community.

Pro Tip: Create a branded hashtag and feature your favourite customer posts weekly.

3. 📍 Use Geo-Targeted Ads to Reach Locals

Social media ads are powerful - but only if they’re reaching the right people. Geo-targeting lets you advertise to users within walking distance of your venue, especially during peak hours.

Example: Promote your lunch special to office workers nearby between 11am–2pm.

4. 🗳️ Engage With Stories, Polls & Stickers

Instagram Stories are perfect for real-time engagement. Use polls to let followers vote on your next menu item, or countdown stickers to build hype for an event.

Bonus: Stories keep your brand top-of-mind without cluttering your main feed.

5. 🎨 Keep Your Branding Consistent

Your social media should feel like an extension of your venue. Use consistent colors, fonts, and tone of voice to build recognition and trust.

Think About: What does your feed feel like? Cozy and rustic? Sleek and modern? Make sure your visuals match your vibe.

Ready to Get Social?

Social media isn’t just about posting - it’s about connecting. With the right strategy, your online presence can drive real-world results. If you’re ready to grow your brand, Bistro Social is here to help.

By Jennifer Payling

www.bistrosocial.co.uk